Let’s make it fast

What do NASCAR drivers and Autotrader have in common? Whether it’s racing cars, buying cars, or playing around with everyday items, they love to accelerate. This concept digs into our drivers’ obsession with acceleration. In each video, one of them uses Autotrader on their mobile device to find a car and accelerate their deal (or shop all the cars), while the other tries to make something accelerate faster by modifying or adding something unexpected to it. For this project I was asked to storyboard.

Art Director: David Kuhn
Creative Director: Darrel Noe