The RIGHT HIVE FOR THE RIGHT QUEEN
Our team was approached to refresh the beehives design. Our Cox beehives are smartly positioned near a walkway across campus for the general public to be able to enjoy. We used the 4 beehives as an opportunity to highlight our business pillars: Connectivity, Mobility, Sustainability, as well as the unique Culture created by our people on a day-to-day basis.
We used bold iconography to create patterns and tell the story of Cox while also being legible from a distance. Because nature and the environment were causes important to Anne Cox Chambers, we’re incorporating “easter eggs” design elements representing her as a unifying element on all 4 beehives.
Our Solution
